The Most Interesting Man in the World is an advertising campaign for Dos Equis beer, produced by the marketing firm Euro RSCG for Cuauhtémoc Moctezuma Brewery, according to Wikipedia. The ads feature Jonathan Goldsmith as "the world's most interesting man" and are narrated by Frontline's Will Lyman. Goldsmith has stated that his friend, actor Fernando Lamas -- an Argentine-born actor and director, and the father of actor Lorenzo Lamas -- was an inspiration for the character. The advertisements first began appearing in the United States in 2006. They beat the crap out of the Energizer Bunny, I have to say.
On the absurdity of the human condition...